American writer on business management practices, Tom Peters, recently published an article in the Financial Times. In it, he says Business Schools should be shut down because all they teach is marketing, finance and quantitative rules and that “people stuff” and “culture stuff” gets short shrift. What they should be concentrating on, he says, is the moral responsibility of enterprise. He concludes with ”Business is not part of “the community” – business is the community. The pandemic and our increased awareness of racial inequality have only increased the need for business to understand that…”
At Splash Projects, we love that Tom says “business is the community” as it is fundamental to what we stand for.
While there are Business Schools who’s raison d’etre is to produce high-IQ MBAs with a blinkered focus on improving market share and profitability, we also know there are other schools that fully embrace a more rounded approach. These forward-thinking Business Schools incorporate community projects into their curriculum to embed social responsibility into the DNA of future leaders and improve the moral responsibility of enterprise. By combining a Business School experience with a Splash Projects experience, students achieve a richer balance of the fundamental business building blocks combined with the softer skills and recognition of social, charitable and sustainability skills. It’s important to find that balance in the leaders of the future. This has been highlighted and exposed by the impact of COVID on society.
For more information on how Splash Projects supports Business Schools and Academia, please visit our website: https://splashprojects.com/programme/what-we-offer-business-schools-academia/ or contact me on anna.maltzoff@splashprojects.com.
